1. Heavily paid marketing campaign
Marketing is essential for an ICO to succeed, however in this case it can attract too much attention and the project can easily become overvalued. This causes a huge spike after the exchange listing only to drop immediately after. This is something that could occur with the excessive promotion on this project.
2. Facebook likes inflation
Paid likes with low quality accounts were likely purchased to mimic popularity. The post likes ratio is well under 0.1%
3. Project raise expectation is incredibly high
Universa is expecting to raise 100 million which is 5 times more than Ethereum. They will unlikely be able to compete with Ethereum.
Universa isn't making leaps and bounds by describing the intricacies of their technology. It's true that blockchain technology is in it's infancy, but it's possibilities go beyond basic improvements in speed and architecture. Universa has a small target market, businesses in this day have little need to integrate this technology on a commercial scale.The token value could also diminish as Universa will fail to deliver profit in a timely manner as their time-line suggests an ambitious launch.
Outlandish claims in the road map suggest you to believe Universa will be profitable enough to start a bank for use with credit cards, such nonsense should not be considered when making a decision to invest in this ICO. References to specific speed improvements cannot be trusted as this technology has not been scaled with the private nodes and network usage noted in their suggested capabilities. Long term this project may be viable, but short term gains are definitely out of the question.