1. Heavy paid marketing campaign
Marketing is essential for an ICO to succeed however, in this case, it can attract too much attention and the project can easily become overvalued. This causes a huge spike after the exchange listing only to drop immediately after. This is something that could occur with the excessive promotion on this project.
2. Regulatory compliance is incomplete
Precaution should be taken when investing in a company that has not been officially qualified by the regulatory structures in their country of operation.
UTRUST might be able to bring value to their token by distributing it through their dispute resolution process, successful disputes would refund the buyer with UTRUST tokens instead of their original payment method. It may seem like a convoluted process for the buyer, but this as actually a key part of the business plan to ensure the coin holds value. Coupled with their plan to allocate transaction fees to buy back UTRUST tokens will be effective in keeping the token value from hitting rock bottom.
The major flag that will be hard to deflect in this analysis regards UTRUST's heavy marketing tactics. The indiscreet, in your face, high price marketing attracts investors that tend to dump their holdings at the most opportune moment. As we have stated before, coins that follow this path usually end up dwindling in value once it appears on an exchange.