1. Low quality website
Poor web design. This shows a lack of initial investment from the team. If they are unable to make a decent site, they should hire someone to do so if the project is taken seriously.
2. Whitepaper is lacking information
It highlights current business ventures but fails to provide details about profit margins and in depth blockchain usage.
We can all agree that everybody loves coupons, who doesn't enjoy saving money? But using virtual currency as incentive for shopping is unnecessary, we are all familiar with the plethora of points cards available to us now and it's already a pain. There is so much competition in this market that even with proper execution, it would be exceedingly difficult for this business to see profit that an early investors pocket would appreciate. The real profit is sure to end up in the hands of the few team members that conjured up this idea from their previous work experience.